Principles of Marketing (BUS 331)
Term: 2010 - 2011 Academic Year Summer
Tue, 6:00 PM - 9:00 PM (6/7/2011 - 7/26/2011) Location: MAIN NDH 237
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.