Principles of Marketing (BUS 331)

Term: 2011 - 2012 Academic Year Spring

Faculty

Mr. William BarrettShow MyInfo popup for Mr. William Barrett

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Schedule

Wed, 6:00 PM - 9:00 PM (1/18/2012 - 1/31/2012) Location: MAIN NDH 237
Wed, 6:00 PM - 9:00 PM (1/18/2012 - 3/7/2012) Location: MAIN NDH 250

Description

An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.