Principles of Marketing (BUS 331)

Term: 2012 - 2013 Academic Year Fall

Faculty

Mr. William BarrettShow MyInfo popup for Mr. William Barrett

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Schedule

Tue-Thu, 8:30 AM - 9:45 AM (8/25/2012 - 10/15/2012) Location: MAIN NDH 250
Tue-Thu, 8:30 AM - 9:45 AM (8/25/2012 - 12/14/2012) Location: MAIN NDH 237

Description

An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.