Principles of Marketing (BUS 331)
Term: 2012 - 2013 Academic Year Fall
Thu, 6:00 PM - 9:00 PM (10/18/2012 - 12/13/2012) Location: MAIN NDH 137
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.