Principles of Marketing (BUS 331)
Term: 2014 - 2015 Academic Year Fall
Mon-Wed, 1:00 PM - 2:15 PM (8/23/2014 - 12/12/2014) Location: MAIN NDH 255
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.