Principles of Marketing (BUS 331)
Term: 2015 - 2016 Academic Year Spring
Tue-Thu, 10:00 AM - 11:15 AM (1/19/2016 - 5/12/2016) Location: MAIN NDH 254
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.