Principles of Marketing (BUS 331)
Term: 2016 - 2017 Academic Year Spring
Mon-Wed, 10:00 AM - 11:20 AM (1/17/2017 - 5/11/2017) Location: MAIN NDH 163
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.