Principles of Marketing (BUS 331)
Term: 2019 - 2020 Academic Year Fall
Tue, 6:00 PM - 8:50 PM (8/24/2019 - 12/13/2019) Location: MAIN NDH 237
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.