Consumer Behavior (BUS 340)

Term: 2011 - 2012 Academic Year Fall

Faculty

Mr. William BarrettShow MyInfo popup for Mr. William Barrett

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Schedule

Mon-Wed, 8:30 AM - 9:45 AM (8/27/2011 - 9/12/2011) Location: MAIN NDH 237
Mon-Wed, 8:30 AM - 9:45 AM (8/27/2011 - 12/16/2011) Location: MAIN NDH 250

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.