Consumer Behavior (BUS 340)
Term: 2012 - 2013 Academic Year Fall
Schedule
Tue-Thu, 10:00 AM - 11:15 AM (8/25/2012 - 12/14/2012) Location: MAIN NDH 237
Description
An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.