Consumer Behavior (BUS 340)
Term: 2014 - 2015 Academic Year Fall
Mon-Wed, 10:00 AM - 11:15 AM (8/23/2014 - 12/12/2014) Location: MAIN NDH 165
An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.