Consumer Behavior (BUS 340)
Term: 2017 - 2018 Academic Year Fall
Schedule
Mon-Wed, 8:30 AM - 9:50 AM (8/26/2017 - 12/15/2017) Location: MAIN NDH 137
Description
An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.