Consumer Behavior (BUS 340)

Term: 2019 - 2020 Academic Year Fall

Faculty

Mary Ellen FletcherShow MyInfo popup for Mary Ellen Fletcher

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Schedule

Mon-Wed, 10:00 AM - 11:20 AM (8/24/2019 - 12/13/2019) Location: MAIN NDH 237

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.