Consumer Behavior (BUS 340)

Term: 2020 - 2021 Academic Year Fall

Faculty

Mary Ellen FletcherShow MyInfo popup for Mary Ellen Fletcher

Email address is hidden, click here to email

Schedule

Mon-Wed, 10:00 AM - 11:20 AM (8/22/2020 - 11/29/2020) Location: MAIN NDH 251
Mon-Wed, 10:00 AM - 11:20 AM (11/30/2020 - 12/11/2020) Location: ONLIN SPEC

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.