Consumer Behavior (BUS 340)

Term: 2021 - 2022 Academic Year Fall

Faculty

Mary Ellen FletcherShow MyInfo popup for Mary Ellen Fletcher

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Schedule

Mon-Wed, 3:00 PM - 4:20 PM (8/21/2021 - 12/10/2021) Location: MAIN NDH 137

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.