Schedule
Sat, 9:00 AM - 12:00 PM (8/28/2010 - 8/28/2010) Location: MAIN NDH 237
Sat, 9:00 AM - 12:00 PM (9/11/2010 - 9/11/2010) Location: MAIN NDH 237
Sat, 9:00 AM - 12:00 PM (9/25/2010 - 9/25/2010) Location: MAIN NDH 237
Sat, 9:00 AM - 12:00 PM (10/9/2010 - 10/9/2010) Location: MAIN NDH 237
Sat, 9:00 AM - 12:00 PM (10/23/2010 - 10/23/2010) Location: MAIN NDH 237
Sat, 9:00 AM - 12:00 PM (11/6/2010 - 11/6/2010) Location: MAIN NDH 237
Sat, 9:00 AM - 12:00 PM (11/20/2010 - 11/20/2010) Location: MAIN NDH 237
Sat, 9:00 AM - 12:00 PM (12/4/2010 - 12/4/2010) Location: MAIN NDH 237
Description
Presents comprehensive overview of advertising theory and practice, including ethical analysis and interpretation of social responsibility issues in advertising. Student teams prepare a major advertising plan, including advertising objectives, media plans, creative elements, and pre-testing research. Crosslisted with COM 360.