Principles of Marketing (BUS 331)
Term: 2010 - 2011 Academic Year Fall
Mon-Wed, 8:30 AM - 9:45 AM (8/28/2010 - 12/17/2010) Location: MAIN NDH 237
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.