Principles of Marketing (BUS 331)
Term: 2013 - 2014 Academic Year Spring
Mon-Wed, 10:00 AM - 11:15 AM (1/21/2014 - 5/15/2014) Location: MAIN NDH 237
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.