Principles of Marketing (BUS 331)

Term: 2014 - 2015 Academic Year Fall

Faculty

Mr. William BarrettShow MyInfo popup for Mr. William Barrett

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Schedule

Wed, 6:00 PM - 9:00 PM (8/20/2014 - 10/8/2014) Location: MAIN NDH 237

Description

An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.