Principles of Marketing (BUS 331)
Term: 2014 - 2015 Academic Year Spring
Mon-Wed, 1:00 PM - 2:15 PM (1/20/2015 - 5/14/2015) Location: MAIN NDH 237
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.