Principles of Marketing (BUS 331)
Term: 2015 - 2016 Academic Year Fall
Tue-Thu, 8:30 AM - 9:45 AM (8/29/2015 - 12/18/2015) Location: MAIN NDH 237
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.