Principles of Marketing (BUS 331)
Term: 2016 - 2017 Academic Year Fall
Mon-Wed, 10:00 AM - 11:15 AM (8/27/2016 - 12/16/2016) Location: MAIN NDH 271
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.