Principles of Marketing (BUS 331)
Term: 2018 - 2019 Academic Year Fall
Mon-Wed, 10:00 AM - 11:20 AM (8/25/2018 - 12/14/2018) Location: MAIN NDH 137
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.