Principles of Marketing (BUS 331)
Term: 2022 - 2023 Academic Year Fall
Tue-Thu, 10:30 AM - 11:50 AM (8/27/2022 - 12/16/2022) Location: MAIN NDH 250
An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.