BUS 331 001 - Principles of Marketing

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Course Information

Principles of Marketing (BUS 331)

Term: 2022 - 2023 Academic Year Fall

Faculty

Business Administration
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Karen Annette Savitskij
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Schedule

Tue-Thu, 10:30 AM - 11:50 AM (8/27/2022 - 12/16/2022) Location: MAIN NDH 250

Description

An introduction to the marketing function, including target marketing, product development, pricing, promotion, and distribution. Current topics and company case studies are reviewed. A marketing plan is developed.