Consumer Behavior (BUS 340)

Term: 2015 - 2016 Academic Year Fall

Faculty

Judith Beulah GiffordShow MyInfo popup for Judith Beulah Gifford

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Schedule

Mon-Wed, 1:00 PM - 2:15 PM (8/29/2015 - 12/18/2015) Location: MAIN NDH 237

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.