Consumer Behavior (BUS 340)
Term: 2016 - 2017 Academic Year Fall
Schedule
Mon-Wed, 8:30 AM - 9:45 AM (8/27/2016 - 12/16/2016) Location: MAIN NDH 237
Description
An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.