Consumer Behavior (BUS 340)

Term: 2018 - 2019 Academic Year Fall

Faculty

Mary Ellen FletcherShow MyInfo popup for Mary Ellen Fletcher

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Schedule

Mon-Wed, 1:00 PM - 2:20 PM (8/25/2018 - 12/14/2018) Location: MAIN NDH 137

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.