BUS 340 001 - Consumer Behavior

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Course Information

Consumer Behavior (BUS 340)

Term: 2022 - 2023 Academic Year Fall

Faculty

Business Administration
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Mary Ellen Fletcher
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Schedule

Mon-Wed, 10:00 AM - 11:20 AM (8/27/2022 - 12/16/2022) Location: MAIN NDH 243

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.