Consumer Behavior (BUS 340)

Term: 2023 - 2024 Academic Year Fall

Faculty

Arthur Franklin JonesShow MyInfo popup for Arthur Franklin Jones

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Business AdministrationShow MyInfo popup for Business Administration

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Schedule

Thu, 3:30 PM - 4:50 PM (8/26/2023 - 12/15/2023) Location: MAIN NDH 246

Description

An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.