Consumer Behavior (BUS 340)
Term: 2024 - 2025 Academic Year Fall
Mon-Wed, 3:00 PM - 4:20 PM (10/19/2024 - 12/13/2024) Location: MAIN NDH 247
An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.