Consumer Behavior (BUS 340)
Term: 2025 - 2026 Academic Year Fall
Tue-Thu, 1:00 PM - 2:20 PM (10/18/2025 - 12/12/2025) Location: MAIN NDH 247
An in-depth study of the consumer purchase decision process and the individual and environmental factors that influence it. Current market strategies and company case studies are applied.