Schedule
Mon-Wed, 8:30 AM - 9:45 AM (1/23/2012 - 5/17/2012) Location: MAIN NDH 243
Mon-Wed, 8:30 AM - 9:45 AM (1/23/2012 - 2/1/2012) Location: MAIN NDH 237
Description
Presents comprehensive overview of advertising theory and practice, including ethical analysis and interpretation of social responsibility issues in advertising. Student teams prepare a major advertising plan, including advertising objectives, media plans, creative elements, and pre-testing research. Crosslisted with COM 360.