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Course Information

Marketing Management (BUS 625)

Term: 2009 - 2010 Academic Year Spring

Faculty

Mr. William Barrett
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Schedule

Thu, 6:00 PM - 9:00 PM (1/14/2010 - 3/4/2010) Location: MAIN NDH 246

Description

A holistic view of the marketing process is taken in this course. It matches the needs and opportunities of the marketplace with the objectives and resources of the organization. This course utilizes case studies as a framework for discussion as well as a project that involves the student working with a local organization.