Marketing Management (BUS 625)
Term: 2016 - 2017 Academic Year Fall
Schedule
Mon, 6:00 PM - 9:00 PM (10/24/2016 - 12/12/2016) Location: MAIN NDH 137
Description
A holistic view of the marketing process is taken in this course. It matches the needs and opportunities of the marketplace with the objectives and resources of the organization. This course utilizes case studies as a framework for discussion as well as a project that involves the student working with a local organization.