Description
The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. To be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions and is taught through a consortium of independent institutions. Students take this class with students from other colleges and universities across the country.