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Course Information

Global Marketing (COM 350)

Term: 2020 - 2021 Academic Year Spring

Schedule

Thu, 6:00 PM - 8:50 PM (1/28/2021 - 1/28/2021) Location: MAIN NDH 137
Thu, 6:00 PM - 8:50 PM (2/11/2021 - 2/11/2021) Location: MAIN NDH 137
Thu, 6:00 PM - 8:50 PM (2/25/2021 - 2/25/2021) Location: MAIN NDH 137
Thu, 6:00 PM - 8:50 PM (3/18/2021 - 3/18/2021) Location: MAIN NDH 137
Thu, 6:00 PM - 8:50 PM (4/8/2021 - 4/8/2021) Location: MAIN NDH 137
Thu, 6:00 PM - 8:50 PM (4/22/2021 - 4/22/2021) Location: MAIN NDH 137
Thu, 6:00 PM - 8:50 PM (5/6/2021 - 5/6/2021) Location: MAIN NDH 137
Thu, 6:00 PM - 8:50 PM (5/13/2021 - 5/13/2021) Location: MAIN NDH 137

Description

Examines marketing principles as they are applied across national borders and in more than one country. Students will explore how corporations use market strategies across a worldwide market, and how corporations focus on similarities and differences in cultural, economic, political and social dimensions to adapt marketing strategies in multiple countries.