Schedule
Wed, 6:00 PM - 8:50 PM (8/26/2023 - 10/11/2023) Location: MAIN NDH 251
Wed, 6:00 PM - 8:50 PM (10/25/2023 - 12/15/2023) Location: MAIN NDH TBA
Description
Studies methods of brand management throughout all internal and external marketing channels in an organization. A
consumer-centric and managerial approach will be taken to examine how to build a brand, create a brand strategy, and
measure and sustain the growth of brand equity.