Global Retailing Principles (FSH 265)

Term: 2021 - 2022 Academic Year Spring

Faculty

Patricia Ann KuehnlShow MyInfo popup for Patricia Ann Kuehnl

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Schedule

Mon-Wed, 10:00 AM - 11:20 AM (1/22/2022 - 5/19/2022) Location: MAIN NDH 251

Description

A comprehensive view of global omni-channel retailing including consumer behavior; market research; retail brand positioning and strategy; store locations; operations management; merchandise assortment; pricing; environmental impacts and the integration of global distribution channels.