Description
A study of the design process for product development. Students research and explore a variety of target markets, price points, and product categories to design retail assortments appropriate for a customer base. Application of skills in trend research and forecasting, customer analysis, color management, fabrication, silhouette design, and technical specs. Emphasis on the production of professional digital presentations. Professional-quality digital presentations are critiqued by peers, instructor, and professionals in the field. Semester-long cooperative project with a national product developer is integral to the course. Prerequisites: FSH 215 and FSH 342. Fee.