Global Retailing Principles (FSH 365)
Term: 2010 - 2011 Academic Year Spring
Schedule
Mon, 6:00 PM - 8:50 PM (1/24/2011 - 5/19/2011) Location: MAIN GC 303
Description
A comprehensive view of global multichannel retailing including consumer behavior; marketing research; retail brand positioning and strategy; store locations; operations management; merchandise assortment; pricing; and the integration of distribution channels. Prerequisite: None.