Global Retailing Principles (FSH 365)
Term: 2011 - 2012 Academic Year Spring
Schedule
Mon, 6:00 PM - 8:50 PM (1/23/2012 - 5/17/2012) Location: MAIN GC 303
Description
A comprehensive view of global multichannel retailing including consumer behavior; marketing research; retail brand positioning and strategy; store locations; operations management; merchandise assortment; pricing; and the integration of distribution channels. Prerequisite: None.