Global Retailing Principles (FSH 365)
Term: 2015 - 2016 Academic Year Spring
Schedule
Mon-Wed, 10:00 AM - 11:50 AM (1/19/2016 - 5/12/2016) Location: MAIN NDH 237
Description
A comprehensive view of global multichannel retailing including consumer behavior; marketing research; retail brand positioning and strategy; store locations; operations management; merchandise assortment; pricing; and the integration of distribution channels. Prerequisite: None.