Global Retailing Principles (FSH 365)
Term: 2016 - 2017 Academic Year Spring
Schedule
Mon-Wed, 10:00 AM - 11:50 AM (1/17/2017 - 5/11/2017) Location: MAIN NDH 137
Description
A comprehensive view of global multichannel retailing including consumer behavior; marketing research; retail brand positioning and strategy; store locations; operations management; merchandise assortment; pricing; and the integration of distribution channels. Prerequisite: None.