Social Media Guidelines

REVISED and approved December 2012.
 
You are responsible for getting approval to use photos in your social media.  Please download the Photo Release form from the Office of University Communications portal.
(.pdf, 140K)
Account Creation Documents
New Social Media accounts created on behalf of Mount Mary University must be registered with the Office of Communications, but are approved through the departments as outlined in the Social Media Guidelines.  Begin by preparing your social media strategy and completing the Social Media Account Approval Form available below. 

When creating a new account on any social media platform, give careful consideration to the name.  It is a best practice to separate your personal accounts from your professional accounts or institutional accounts.  Naming conventions should follow University branding guidelines. Please consult the Office of University Communications when in doubt.  
  • Twitter account users might consider @MMU_[department] or @MMU_[last name].
  • Accounts should include "Mount Mary" in the name.  DO NOT abbreviate "Mount."
Community members wishing to open accounts as a representative of Mount Mary University, must submit this approval form.  Be sure to include your new account URL address (Facebook, Flickr, etc) or @name (Twitter) so we can find and follow/like your account.
(.pdf, 242K)
So you want to participate in Social Media as a representative of Mount Mary University. Fantastic! Before you jump in, please consider the following:
  • Matching the platform to your purpose.
  • Goals and Strategy
  • Time, Personnel and Budget
  • Content and Management

This document provides a list of questions to consider before you begin.

(.pdf, 207K)